Turning Your Feedback into Forests

Turning Your Feedback into Forests

Jan 07 , 2024

Marketing Shared

Collins is excited to be using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.  

In our objectives to be more sustainable, Collins has had planet-helping ambitions for a while and wanted to offer something that would have a positive impact on the planet and boost support for their business from like-minded customers. With the launch of Feefo’s new sustainability feature, Treefo, they’re excited to offer customers a planet-loving thank you for every review they share.

They're happy that Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now? With the trend of the conscious consumer on the rise, Collins wanted to boost its own climate action and find a way to help its customers enhance their sustainability journey.

This year Collins a range of eco-friendly diaries, made from recycled materials which are recyclable after use. All of our products are responsibly sourced and many FSC Certified.

Customers are choosing more often to shop from sustainably conscious businesses:   

  • 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
  • A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)

Richard Sloan, Marketing Manager for Collins Debden Ltd commented: "This is an exciting step in Collins' sustainability journey. Our Eco-Friendly products have been well received, and we continue working only with sustainable and responsible partners. 

"We love hearing feedback from our loyal Collins customers, and now we love it even more as it results in a tree being planted!"

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Looking to help out? Just place your order for your Collins product and wait for an email from Feefo asking for feedback. We look to hearing from you and planting a tree on your behalf!